How We Ranked These Platforms

Popularity ranking is based on:

• Global brand recognition
• Creator adoption
• Search demand
• Feature depth
• Monetization capability

🏆 1. Linktree (Most Popular Worldwide)

Type: Link-in-Bio Landing Page
Best Known For: Simplicity & mass adoption

Key Features

• Unlimited links
• Social icons
• Email signup
• Basic analytics
• Payment links (paid plans)

Pricing

FREE: Yes
PAID: Yes (advanced analytics, branding, scheduling)

SEO Friendliness

❌ Low

Pages are not ideal for Google indexing.
Best used as a traffic router, not SEO asset.

Google Analytics

⚠ Limited — Advanced tracking only on paid plans

Best For

• Beginners
• Influencers
• Quick social link hub

Best Suited For

• Content creators & influencers
• Personal brands
• Bloggers & writers
• Coaches & consultants
• Small businesses
• Nonprofits & communities
• Event organizers

Why It Works

• Extremely simple setup
• Recognizable interface
• No learning curve
• Suitable for any audience

Limitations

• Limited SEO
• Limited customization
• Not ideal for scaling businesses

Compatibility Level: 🌐 All brand types (Starter / Awareness stage)

🛠️ 2. Carrd (Best Mini Website Builder)

Type: One-Page Website Builder
Best Known For: Full customization & lightweight SEO pages

Key Features

• Fully customizable pages
• Forms, embeds, videos
• Custom domains
• Payment buttons
• Custom scripts

Pricing

FREE: Yes (Carrd subdomain)
PAID: Yes (Custom domain, GA, forms)

SEO Friendliness

✅ High

• Pages can rank on Google
• Clean HTML structure

Google Analytics

✅ Full GA & Pixel support (Paid)

Best For

• Campaign landing pages
• Product launches
• Lead magnets
• Affiliate funnels

Best Suited For

• Digital product sellers
• Affiliate marketers
• SaaS & software products
• Coaches & educators
• Startups
• Freelancers & agencies
• Portfolio-based brands
• Newsletter & community builders

Why It Works

• Acts as a real mini-website
• SEO-friendly pages
• Supports funnels, forms, embeds
• Custom domain + analytics

Limitations

• Requires some design effort
• Not a full CMS

Compatibility Level: 🌐 All brand types (Beginner → Advanced)

🛍️ 3. Bio Sites (by Squarespace)

Type: Link-in-Bio + Mini Store
Best Known For: Monetization & services

Key Features

• Digital product sales
• Appointment booking
• Donations & tips
• Email capture
• Portfolio showcase

Pricing

FREE: Yes (limited)
PAID: Included in Squarespace ecosystem

SEO Friendliness

✅ High — Built on Squarespace SEO framework

Google Analytics

✅ Supported

Best For

• Coaches
• Consultants
• Wellness brands
• Service sellers

Best Suited For

• Service-based businesses
• Course creators
• Coaches & consultants
• Wellness practitioners
• Artists & designers
• Event hosts
• Donation-based organizations

Why It Works

• Built-in selling tools
• Booking & scheduling
• Portfolio + payments in one place
• Strong brand trust via Squarespace

Limitations

• Less flexible outside Squarespace ecosystem

Compatibility Level: 🌐 Monetization-focused brands

📈 4. Rebrandly Link Gallery (Best for Tracking)

Type: Branded Link Hub
Best Known For: Advanced analytics & smart routing

Key Features

• Custom domains
• Deep click tracking
• UTM management
• Geo & device targeting

Pricing

FREE: Yes (limited)
PAID: Advanced analytics

SEO Friendliness

⚠ Medium — Not content-focused but strong branding

Google Analytics

✅ Excellent integration

Best For

• Marketing teams
• Paid ads
• Campaign tracking

Best Suited For

• Marketing agencies
• Performance marketers
• Paid ad campaigns
• Large brands
• Affiliate networks
• Multi-brand portfolios
• Enterprises

Why It Works

• Advanced link analytics
• Custom branded domains
• Smart routing (geo/device)
• UTM & tracking control

Limitations

• Less content-focused
• Not a storefront

Compatibility Level: 🌐 Data-driven & traffic-heavy brands

📱 5. Linkin.bio (by Later)

Type: Shoppable Instagram Bio Tool
Best Known For: Instagram eCommerce

Key Features

• Post-to-product linking
• Shopify integration
• Visual feed layout
• Analytics

Pricing

FREE: Very limited
PAID: Required for real use

SEO Friendliness

❌ Low — Designed for social commerce, not Google

Google Analytics

⚠ Platform analytics only

Best For

• Product-based brands
• Instagram sellers

Best Suited For

• Product-based brands
• eCommerce sellers
• Fashion & lifestyle brands
• DTC businesses
• Merch sellers
• Visual-first creators

Why It Works

• Instagram feed → product linking
• Shoppable experience
• Post-level performance analytics

Limitations

• Weak SEO
• Requires paid plan for real value

Compatibility Level: 🌐 Social commerce–centric brands

🔗 6. Lnk.Bio

Type: Simple Link-in-Bio Tool
Best Known For: Clean UI & affordability

Features

• Unlimited links
• Minimal design
• Basic stats

Pricing

FREE: Yes
PAID: Low-cost upgrades

SEO

❌ Low

Google Analytics

❌ No direct GA

Best For

• Beginners
• Minimalists

Best Suited For

• Personal creators
• Freelancers
• Writers & authors
• Podcasters
• Speakers
• Resume / portfolio links

Why It Works

• Very lightweight
• No distractions
• Fast loading

Limitations

• Minimal analytics
• No SEO depth

Compatibility Level: 🌐 Simple personal brands

📋 7. Campsite

Type: Minimalist Link Page
Best Known For: Speed & simplicity

SEO

⚠ Medium

Google Analytics

⚠ Limited

Best Suited For

• Bloggers
• Writers
• Journalists
• Newsletter creators
• Educators
• Thought leaders

Why It Works

• Clean text-focused layout
• Faster reading experience
• Minimal visual clutter

Limitations

• Not commerce-heavy
• Limited tracking

Compatibility Level: 🌐 Content-led brands

📊 Comparison Table (Quick View)

What is the best link-in-bio tool in 2025?

The best link-in-bio tool depends on your goal. For simplicity and mass adoption, Linktree is the most popular choice.
For SEO-friendly mini websites, Carrd performs better.
For advanced analytics and tracking, Rebrandly is ideal.

Are link-in-bio tools good for SEO?

Most traditional link-in-bio tools are not SEO-focused. However, mini website builders like
Carrd and Bio Sites offer better Google indexing, page structure,
and organic traffic potential.

Can I sell digital products using link-in-bio platforms?

Yes. Platforms such as Bio Sites, Carrd, and Linkin.bio
support digital product sales, payment links, and checkout integrations.

Which link-in-bio tools support Google Analytics?

Carrd, Bio Sites, Rebrandly, and some paid versions of
Linktree allow Google Analytics or custom tracking script integration.

What is the best free alternative to Linktree?

Carrd (free plan) and Lnk.Bio are among the best free alternatives to Linktree,
depending on your need for customization and design control.